When Mr T.P. checks in to the office and asks if their have been many calls you might be surprised at his response.
If I can say - ‘no nothing’ - he is delighted!
It may seem strange, but we are inundated at the moment.
He tells me, “Do nothing to advertise!”
The work just flows or dries up in the slippery world of punning plumbing. I think I will be out there doing my promotions again pretty soon.
I can’t say too much about how we promote the company, because, in this cut throat business we don’t want to give away all our secrets to the competition. Many local people will be aware of some of our marketing methods. I will say this about how we advertise:
- We try to be unique by advertising in ways that are not easy to copy;
- We try to focus on our U.S.P. - yes, our unique selling point - why someone might want us to do the work as oppose to the 20 other local people who would offer to do it…;
- We do NOT offer discounts, bargains, rock-bottom-prices, special offers, etc. etc.. Instead we focus on why you might want to pay us the proper price to do the proper job;
- We know our market - there are whole areas of Thanet in which we never work and age is important, most of our clients have a substantial amount of grey hair.
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