They got Margate so wrong on the Apprentice (BBC 1) last night – hardly their fault. They had less than 48 hours and they do not know the town – it is not all doom and gloom, I think there are some marketing opportunities for our area.
It is not a question of who might come to Margate but why would they come?
Yes it has sandy beaches – as can be found all around the British coast line. So what is unique that could really attract any people to Margate?
See Margate through children’s eyes indeed – what a load of RUBBISH! If you know Margate today, then you know what I mean. Apart from the beach need I point out there is no fun fair, there is very little to entertain a family. The Museum in the old town was fascinating – BUT closed due to lack of funding.
The mini golf place is excellent, but is not even within view of the Main sands, you need to know where to find it. Walk west, along the seafront, to Westbrook.
If you asked me – re brand Margate I would say you need to focus on 2 things:
1. Day trippers. At the last minute you find the day is sunny, Margate is ideally located, with in 2 hours travel time of about 10 million people!
The biggest selling point is probably that you walk straight out of the station and you are facing the main beach.
If lots of families were in Margate with children on a rainy day just what would they do? (Not even a cinema unless you travel to Westwood). And if they had come to Margate on holiday where would they stay?
The lack of hotels was obviously not made clear to the apprentices. There is a Travel Inn next to the station. The interesting Walpole Bay Hotel and the Palm Court Smith Hotel. Inland a little, at Westwood, there is a small Travel Lodge.
2. Short break, weekend away crowd – adults that is. Hen nights, stags, dirty weekends etc.. What Margate can boast is lots of bars and night clubs as well as 2 casinos in the vicinity. I think there are a few reasonable places to eat there too.
I don’t want to be negative, but I will be.
In the 1990’s with crowds of friends we would travel to Margate for a day out. If I lived in London now (and was still in my 20’s) I would be unlikely to think of any reason to choose Margate for a day trip. Brighton and even Hastings would hold more appeal – there is more to do. Coming in to Kent, I can’t see any reason why not stop at Whitstable or Herne Bay ( they are nearer) or even go to Dover or Folkestone.


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